The 2023 live-motion Barbie movie spurred a cultural trend, driven by Mattel's promoting partnerships and organic content material. What ought to Mattel's executives do next with their most precious franchise? And may they extend their manufacturer technique for Barbie to other toy brands? The case method prepares you to https://casestudyanalysis77939.webdesign96.com/37843426/ivey-case-studies-an-overview