Ecommerce marketing plays a crucial role in driving Amazon PPC success because it shapes the overall demand, brand perception, and traffic quality that feed into your ad campaigns. Strong off-Amazon marketing efforts—such as social media promotions, email campaigns, influencer partnerships, and SEO—can generate brand awareness and send highly qualified traffic to your Amazon listings,... https://www.brandscapeventures.com/blog/ecommerce-marketing-impacts-amazon-ppc-success