A/B testing is a powerful tool for effective Amazon PPC marketing, allowing sellers to make data-driven decisions that improve ad performance over time. By testing one variable at a time—such as headlines, product images, ad copy, or keyword targeting—you can pinpoint exactly what resonates most with your audience. For example, swapping out a product image or adjusting the call-to-act... https://www.brandscapeventures.com/blog/ab-testing-amazon-ppc-marketing-usa