Customer Acquisition Costs (CAC) are a critical metric in Amazon PPC advertising because they directly impact profitability and long-term business growth. CAC measures how much you spend on advertising to acquire a single paying customer, helping you understand whether your campaigns are delivering a sustainable return on investment. If CAC is too high, even strong sales volumes may l... https://www.brandscapeventures.com/blog/amazon-ppc-customer-acquisition-uk