Integrating Amazon Pay Per Click (PPC) ads into your sales funnel strategy can significantly boost both traffic and conversions by targeting shoppers at different stages of the buying journey. At the top of the funnel, Sponsored Brands and display ads can build awareness by showcasing your products to a broad audience, while mid-funnel campaigns can retarget engaged shoppers with Spon... https://www.brandscapeventures.com/blog/integrating-amazon-pay-per-click-ads-into-sales-funnel-uk