Understanding keyword match types is essential for smarter Amazon PPC marketing, as it directly influences how and when your ads appear to potential buyers. Amazon offers three primary match types—broad, phrase, and exact—each with different levels of targeting precision. Broad match allows your ads to show for a wide range of related search terms, making it ideal for brand awareness ... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk