The principle Value drivers (Appendix 2) in this business model are in the form of company overheads and price of goods marketed for example lease costs for every vehicle, fuel, insurance policy and maintenance to the autos in conjunction with parking and tools expenses for each car or truck. https://hbs-case-study-solution13255.bloggazzo.com/35524094/an-unbiased-view-of-ivey-case-study-analysis