The campaign went viral on social websites, producing above 129.2k social mentions and 1B social impressions. By way of example, Arduino’s application of Twilio’s CustomerAI to tailor marketing messages depending on the user's phase in the customer journey. This coupled with testimonials and ratings on various portals along with awards/recognition https://www.sotaventomedios.com/the-future-of-digital-marketing-a-comprehensive-guide-to-digital-agencies-in-singapore/