To better understand youth attitudes towards media literacy education on social media. and the opportunities and challenges inherent in such initiatives. we conducted a large-scale analysis of user responses to a recent media literacy campaign on TikTok. We found that reactions to the campaign were mixed. https://www.bekindtopets.com/save-now-Aqua-Pure-3MFF101-Full-Flow-Drinking-Water-System-Replacement-Cartridge-flash-choice/