A Go-To-Market (GTM) technique is a plan that details what sort of company will launch a service or product into the marketplace, reach target customers, and achieve competitive advantage. A well-designed GTM strategy helps to ensure that products and services are introduced effectively, maximizing customer adoption, sales growth, and market https://www.xaphyr.com/blogs/800529/GTM-Go-To-Market-Strategy-A-Comprehensive-Guide-for-Success